During my junior year, I was enrolled in a Sport Marketing class. During this class I was able to implement some of the skills and concepts that I have previous learned through the classes required for my minor in marketing.
The most critical skill that I learned was how to write a complete marketing plan for an event. While working to write effective marketing plans, I utilized the skills of teamwork, research, and creativity. All of the assigned marketing plans were completed in small groups, which helped me to learn how to effectively function with groups ranging from two to five people. Extensive research was also conducted for each of the marketing plans in order to find out information about the demographics of the target market. A major outcome of a lot of this research was the creation of a SWOT analysis. The last skill that was used in all of these marketing plans was creativity. This is a skill necessary in creating the ideas that were used to promote and attract guests to each event.
Below I have a copy of the marketing plan that I helped to write for the GolfWeek Amateur Tour: D.C. Metro Area. My group for this project consisted a group of three members and we worked effectively to create a marketing plan designed to attract new members for this organization. As part of this marketing plan, we researched three potential sponsors for the golf tour, all located within their target demographic. Finally, we created a database that could be used to keep track of new and current members. The final presentation of this information was made to the two directors of the Amateur Tour: D.C. Metro Area in a professional setting much like what would take place in the real workplace.